It has never been easy to predict the future in the world of marketing, but based on what we have seen thus far in the year 2015, we present you some of the trends that are expected to dominate the world of digital marketing over the next year.
In 2016, content still reigns as the emperor, but users require an increasingly personalized and humane digital experience. Teams across the globe will be using advanced marketing technologies coupled with integrated platforms to automate their strategies.
These are some of the trends and predictions that we will see in 2016:
AN INCREASINGLY PERSONALIZED EXPERIENCE
74% of the consumers are frustrated when the content they see on the page has nothing to do with their interests. This is just an indicator that the traditional strategy that fits all in terms of content no longer works.
In a world where music streaming services like Spotify and Pandora let you create custom playlists, choose radio stations, it is becoming increasingly imperative that marketers need to incorporate personalization strategies.
VISUAL CONTENT TO BOOST SEO RANKINGS
In 2016, expect visual content to be more important than keyword optimization. In other words, by prioritizing the visual content of your site, you’ll also be getting the added benefit of building your SEO ranking.
Google’s algorithm updates have given priority to high quality content. Search engines use SERP, how long a user is on a webpage ,to assess the value of information a Web page.
Images, computer graphics, and the videos are more striking than plain text and therefore these are bound to generate more clicks and thereby improving the rankings.
Marketing is not just intuition. Marketing strategies are being optimized by technology and science. Intuition and human creativity is being reinforced by the data. Fragmentation and multiplication of the media requires a scalable digital marketing. In 2016 we will see an increase in the use of digital marketing platforms that provide automation tools that enable companies to publish and scale markets. Automated emails are to be sent at certain times and on certain criteria, also, social networks can schedule and campaigns can be managed remotely and in advance.
BACK TO AD BANNERS
In 2015, it was estimated that companies spent close to $ 11,000 million on ads. And in 2016, it is projected that this figure will reach about $ 17,500 million.
On the other hand, the traditional online advertising will have several obstacles to overcome in the coming years. For example, Google has already begun to block video ads in their Chrome browser. Or, to put it more precisely, the browser was updated to pause Flash ads automatically, to give users the option to decide whether they want them or not. Long Island SEO companies have followed suit and back to relying on ad banners again.
SEARCHING BEYOND GOOGLE
Now that we have seen how Facebook is working on its own search engine, it seems inevitable that searching will go well beyond Google, Bing and Yahoo (or Baidu, if you live in China).
Sites like Facebook, Twitter and YouTube are great sources of information and with advanced search capabilities, integrated methods of payment consumers can shop, chat with friends then share opinions. Expect the possibilities to shoot the roof in the coming year.
Wearable technology, or smart watches are expected to see an adoption rate of 28% by 2016. This means that there will be more data for marketers to analyze. Many companies and brands already rely on the effectiveness of Facebook and Google ads that are based on digital user actions. But what are the chances of ads being segmented according to the daily activities of each person?
3% of influential people generate 90% of the online impact. While influences have been present in the marketing for a long time. It’s not just Tiger Woods Nike hiring. We’re talking about niche influences, not necessarily stars but famous people with a great online influence that are able to set trends.
Brands are in search of these new talents on YouTube, Instagram, Twitter and Facebook. These influencers know the power they have and are charging for it.
Cisco predicts in a research report, that by 2020 there would be more than half a billion devices connected to the web. This is more than 7 times the population of the Earth. People may be using laptops to work while at the same time review social networks on phones and tablets for shopping. As more devices are put into play, many NYC SEO comes into play, one can only imagine the possibilities that lie in the future.