Let’s get started
- In Google Analytics go to Property’s settings, then choose ‘Audiences’ under the ‘Remarketing’ section.
- After that Choose the AdWords account under the Link Configuration where you would like to share your Audience and then click ‘Next Step’.
- After Link Configuration, Click “Enable” to create your first audience of All Users. You can also do that later and create more complex audiences, such as ‘visitors who have spent more than six minutes on site’, ‘visitors who visited more than five pages’, or ‘abandoned cart’.
- After enabling campaign you should Click ‘Create Campaign’ and complete the PPC remarketing campaigns creation process in AdWords. Cheers, you become a Remarketer for your brand!
Google is truly eager to make Advertiser Features in Google Analytics less complex and enable all Google Analytics clients to be more positive over all their marketing channels. Stay connected for future changes!