Get More Guest Posts With This Outreach Strategy

It’s nice to get your content republished, but you should still write 2-3 guest posts a month (or more, if possible). Guest posting helps improve your SEO rank, and it also introduces your content to new audiences.

25-ways-to-get-good-traffic-on-our-website-in-new-york-nyseo-servicesNow, when it comes to guest posting, the outreach email is very important. But we have an outreach strategy that works well, and we recommend you try it out.

Here’s the basic format:

1) Introduce yourself and explain that you’re a huge fan of their work. Reference something you learned from a specific blog post, ideally one that is a few months old.

2) Explain aside from thanking them for the awesome content, you’re also reaching out because you’re interested in writing a guest post for them. Tell them you have 4 ideas you think their audience would love based on some of their most popular articles.

3) From here, go to Buzzsumo and type in their URL. Then, take a screenshot of their top results. Here’s an example below using Entrepreneur.com:

4) Send 4 related guest post ideas that are somewhat related to these most shared topics on Buzzsumo (include the title and a 1 sentence explanation for each idea).

5) Explain that you know they’re busy, and that you can write everything up and sent it in one Word document. Also explain that you’ll handle all the editing as well, so it’s all super easy for them.

6) Close it out by promising that it will be engaging content that their audience will love, and asking, “What do you think?”

7) Sign off with your name and website URL

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